Ten Questions Asked by Ranjana
Customer Persona
Ranjana asked ten major questions before she started writing it.
First, She created the name and brief background about the customer Avatar (our intended reader). In her case, the customer Avtar were her students, all aspiring teachers in the state of Uttar Pradesh in India. They are all doing their bachelor in education in the college that she teaches.
She took the following steps:
- She used real data. …
- She used customer surveys for quick data collection. …
- She created multiple personas to represent different groups. …
- She prepared detailed bios. …
- She took took advantage of persona tools.
Buyer personas are one of the best ways to gain powerful insights into your audience. Ranjan used cross-sections of the traits that made up different demographics in her audience.
These personas helped Ranjana to hone her messaging, find gaps in her content offerings, and strategically approach pain points her customers grapple with.
Challenges Teachers Face
Before Reading the book, what challenges are being faced by teachers in being compassionate teachers?
From within their minds? from outside (social or administrative pressure)
Teachers identify seven barriers to education
- Bad behaviour in classes.
- Pupils not having enough teacher attention or time.
- Crime outside of school.
- Pupils not having enough confidence.
- Pupils not having enough motivation.
- Punishment practices.
- The way people stereotype schools.
Impact
If the problem were to persist & it was not resolved in time, what impact it would have had on their students, school, their family, society and the nation.
- Experience more harmony and understanding with students, colleagues, family members and other important people in life
- Have less painful, shorter conflicts
- Have more awareness of your needs, wants and desires
- Have your needs expressed and understood
- Increase congruence between your values and actions
- Translate judgments into dialogues & requests
- Increase harmony and understanding among others
- Stay more centered, open and effective in conflicts
Who Else Will Read this Book?
Who else will read this book? With what impact?
other teachers,
parents,
students,
Principal s and HMs,
Educationists,
B Ed and M Ed Colleges,
Media,
General public
Who Else is Offering this Knowledge?
Competition? Who else is offering this knowledge, these skills, tools, Practices?
Compassion Institute is a nonprofit global advocate for compassion education. It offers practical compassion-focused trainings based on the latest psychology, neurology, and contemplative science. Ranjana is in dialogue with them.
How Do We Solve the Problem?
After Reading the book: Solution How do we solve the problem.
Positive Impact
After…… Impact? What positive impact does my package have on teachers, students, families, schools, society and nation
Why?
To promote awareness Ranjana tell Why stories. Here she explains why you do what you do. She goes into helping people know her book, her brand, and her mission, so it’s easy to see what makes you special.
How?
To promote engagement Ranjana tells How stories. She is building her credibility as an expert, so people are ready to accept the offer she is going to make. Here, she teaches quick solutions to problems her audience struggles with.
What?
To promote teachers’ conversion Ranjana tell What stories. Here, she explain the actual book, the courses and service she sells, including an offer to buy from her now.
